In recent years, Pakistan has witnessed a surge in the popularity of pizza, with a variety of local and international pizza chains expanding their presence across the country. Let’s take a look at which trends are becoming HOT and which ones are NOT, as pizzerias continue to cater to the ever-changing preferences of our pizza-loving Pakistanis.

HOT TRENDS:

1. Fusion Flavours and Local Twists

If there’s one thing we Pakistanis are proud of, it is our authentic flavours and ingredients. One of the hottest trends in Pakistan pizza scene is experimenting with unique desi toppings such as Chicken Tikka Pizza, Seekh Kebab and Chapli Kebab, creating fusion pizzas that appeal to our local palate. These combinations and local twists are bound to attract all Pakistanis, giving them a taste of their traditional Pakistani flavours.

2. Healthier Pizza Options

Pizzas are not necessarily associated with being ‘healthy options,’ but the pizza industry has found its way to captivate even the fitness enthusiasts, by offering healthier alternatives! Pizzerias are responding by offering whole crusts, gluten-free options, and pizzas with reduced sodium and fat content. This way, the health-conscious customers don’t have to compromise taste for nutrition, and also get to satisfy their cravings!

3. Food Delivery Apps

As Pakistanis, we love to get things done at the comfort of our home! The rise of food delivery apps has revolutionized the way Pakistanis order pizza. Customers can now choose from a variety of options, track their deliveries and enjoy exclusive discounts; all while sitting on their couch at home!

NOT HOT TRENDS:

1. One-Size-Fits-All Menus

The “one-size-fits-all” pizza menu is never a good idea! Pizzerias are now recognizing the need to offer a wide range of choices to cater to various dietary and taste preferences. A limited and monotonous selection can deter potential customers, which is why diverse options are necessary to meet the varied taste of your customer base.

2. Using Poor-Quality Ingredients

In such a hyperactive segment as the Pakistani pizza industry, using high-quality ingredients is a must. With the rapid growth of social media platforms, any sort of compromise made on the quality of ingredients can ruin your reputation in just a single negative Facebook review!

Are you a new Pizzeria and want to stay relevant in the pizza industry of Pakistan? All you have to do is make sure to add a touch of desi ingredients and traditional flavours, have the health options to cater the diet-conscious crowd, and a strong food delivery app for the ultimate convenience of home ordering! By following these simple hot trends, your pizzeria can easily become the frontliner of the industry, all while satisfying the nation’s pizza cravings!